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  Referencia 8950
Título: En la unión está la fuerza: la competencia colaborativa en el desarrollo de nuevos productos y sus efectos en el rendimiento
Título original: In union lies strength: Collaborative competence in new product development and its performance effects
Autor: Anant A. Mishra and Rachna Shah
Resumen: It is widely recognized that new product development (NPD) is a highly interdependent process, yet efforts to empirically model the interdependence and examine its effect on firm performance are scarce. Our study addresses this research gap. We model firms’ abilities to collectively collaborate with suppliers, customers, and internal employee teams in NPD as collaborative competence and examine its impact on project and market performance. Using responses collected from 189 NPD managers, we find empirical evidence for collaborative competence and its differential impact on project and market performance. Specifically, we find that collaborative competence has a direct impact on project performance, but its impact on market performance is indirect, mediated through project performance. The results have significant managerial implications; achieving superior market performance from inter- and intra-organizational involvement is contingent on achieving superior project performance, and companies that fail to achieve desired project performance outcomes will also fail in achieving market performance goals.
Idioma: Inglés     País: USA     ISBN / ISSN: 0272-6963     Año: 2009
Tipo: Artículo
Área: Aplicación de las TIC > Redes sociales
Entidad: Carlson School of Management, University of Minnesota, 321 Nineteenth Avenue South, Minneapolis, MN 55455-0438, United States
Fuente: Journal of Operations Management
Localización en fuente: Volume 27, Issue 4, Pages 324-338, August
Descriptores: Collaborative competence; Product development; Resource based view; Complementarity theory; Structural equations modeling
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