Portal Tecnológico Portal comercial
 
Información tecnológica avanzada para empresas del metal
Está usted aquí: > Home > Artículos > Aplicación de las TIC > Web 2.0Síguenos a través de Facebook
  Buscar en el Observatorio: 
Texto libre:
Área:
Desde   hasta
  Ficha de Artículos Técnicos: 
volver
  Referencia 9773
Título: Empresa 2.0: Nuevas herramientas de colaboración para los retos más difíciles de su organización
Título original: Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges
Autor: Andrew McAfee
Resumen: "Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence.
Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds.
Most organizations, however, don't find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them.
McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.
Idioma: Inglés     País: USA     ISBN / ISSN: 978-1422125878     Año: 2009
Tipo: Artículo
Área: Aplicación de las TIC > Web 2.0
Fuente: Harvard Business School Press;
Localización en fuente: 1 edition (1 Nov ), 240 pages
Descriptores: web 2.0, empresa 2.0
Envía esta noticia
email destinatario:
nombre o email remitente:
volver
 
Si desea colaborar o hacernos sugerencias: otea@aimme.es
miércoles, 11 de diciembre de 2019 - © Copyright 2019 AIMME. Todos los derechos reservados.
Parque Tecnológico, Avda. Leonardo Da Vinci, 38. 46980 PATERNA (Valencia) SPAIN. Tel.: +34 96 131 85 59. Fax: +34 96 131 81 68
general@aimme.es