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Título: Desarrollo sostenible: El papel de la comunicación en red
Título original: Sustainable development: the role of network communication
Autor: Anne Ellerup Nielsen; Christa Thomsen
Resumen: Research within the field of sustainable development has documented a number of network initiatives taken by corporations in order to manage financial, social, and environmental pressures. So far, the focus of the research has been to address the concerns raised by a number of external stakeholders. As such, research attention has been paid to the reactive corporate response rather than to the proactive communication of the sustainability message with the purpose of developing and driving corporate social responsibility (CSR) and sustainability. Only recently, a few papers have emerged on the issue. The purpose of this paper is to contribute to the field by proposing a theoretical analysis of the organizational and communicative bases of CSR and sustainability networks. Resource dependence theory and social network theory are used to form the theoretical framework set up for understanding how governments build relations with local networks, including corporations. The framework is tested on an example from Denmark. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.
Idioma: Inglés     ISBN / ISSN: 1535-3966     Año: 2011
Tipo: Artículo
Área: Aplicación de las TIC > Redes sociales
Fuente: Corporate Social Responsibility and Environmental Management
Localización en fuente: Volume 18, Issue 1, pages 1–10, January/February
Descriptores: Desrrollo sostenible; Responsabilidad social; Comunicación en red; Redes sociales
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